Actress and ‘green’ advocate Sophia Bush is partnering with EcoTools to promote sustainability issues.

Throughout April, for Earth Month, the eco-conscious beauty brand and Bush will be share ‘green’ living tips on social media as part of CoTools’ Live Beautifully, Give Beautifully campaign. Bush will connect with fans on Facebook, Twitter and Instagram using the hashtag #EcoInspire.

“Creating change starts with being aware of our individual actions,” said Bush. “I am excited to be working with EcoTools to help inspire others to take little steps to help the environment. Even by switching out a product you use daily for an eco-conscious option, there can be a collective impact.”

As part of the campaign, for each makeup brush sold in the new EcoTools Complexion Collection, $1 will be donated to the non-profit organization Global Green USA, up to $100,000.

EcoTools ‘Green’ Packaging

All EcoTools products are made from eco-friendly materials. In addition to being made with eco-conscious materials, EcoTools product packaging is free of phthalates and PVC, and uses 80 percent post-consumer recycled paper manufactured using renewable wind energy that is 100 percent recyclable.

More About The Brand

EcoTools recently laucnhed a new video series with this YouTube star.

EcoTools also has a new brush line.